Etelä-Pohjanmaa, also Södra Österbotten and South Ostrobothnia is a vital center of the country’s agriculture and forestry. Seinäjoki - the largest city in the region, is a hometown for one of the biggest rock festivals in Finland - Provinssirock and the world's oldest tango festival - Tangomarkkinat.

Etelä-Pohjanmaa harvests a significant number of spring wheat, rye, barley, oats, potato, and sugar beet.